Communication
Norms Analysis
Exploring how stewardship norms are communicated across Great Barrier Reef agricultural sectors
Understanding Communication Norms
Analysis of stewardship communication across agricultural sectors in Great Barrier Reef catchments
This research analyzed communication artifacts from agricultural sectors across Great Barrier Reef catchments to understand how stewardship norms are communicated. We identified two types of norms:
Descriptive Norms
What people actually do - describing current practices
Injunctive Norms
What people should do - prescribing recommended practices
Each norm was analyzed across eight attributes: who communicates it (communicator), who it's about (actor), what practice it describes, recognition systems, geographic scale, outcomes, and more.
Norm Distribution
Distribution of norms by producer type and communication channel
Norm Types
Explore Norm Attributes
Interactive exploration of how norms vary across different dimensions
Geographic Distribution
Where communication norms are focused across Great Barrier Reef regions
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Key Findings
Main insights from the communication norms analysis
Industry vs Government
Industry sources communicate more injunctive norms, while government sources favor descriptive norms
Farm-Centered Benefits
Most norms emphasize economic and productivity benefits rather than environmental outcomes
Trusted Messengers
Farmer and industry voices carry more weight than government communications